Our Design Process

Our website design process entails a total of 6 phases to ensure a quality product every time. A good web site is the product of good planning & design. Each customer is provided with a (much more detailed) version of the below phases to guarantee a smooth implementation.

Phase 1: Planning
This is where everyone meets to brainstorm on the overall purpose and design of the project.
Phase 2: Design
Once planned out, we will work closely with you to create an outline and layout that is suitable to the guidelines specified in phase 1.
Phase 3: Development
Once you are comfortable with the overall ideas listed in the outline, we will begin to build your masterpiece. At this phase, you will have an opportunity to approve a sample layout prior to any extensive development.
Phase 4: Testing
Towards the end of the project, we will need to conduct tests to assure proper functionality. This phase is one of the most important, and we spend quite a bit of time since we are perfectionists!
Phase 5: Project Launch

By far the most exciting of the 6 phases is the Project Launch! This is where your website is officially available to the target audience (e.g. general public, intranet users, etc.) Typically, you will have already promoted this launch date beforehand to build anticipation to your target markets. Optionally, we use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages.

Phase 6: Maintenance This phase is necessary to make any minor adjustments. The adjustments are typically due to user feedback and may include modifications to verbiage, hyperlink locations, and typeface size adjustments.

Ask the professionals

How long does this process take? This depends on the complexity of your project, and how quickly you are able to provide content.

What should I do on my end to ensure a smooth turnaround? While we will offer suggestions and mock ups (known as screenshots) of your project, it is helpful to have an idea of what direction you wish to go. Visit other websites or collect print collateral that you like.

When should I expect to see a sample? Typically a sample is provided within about 7 days after we brainstorm during the Planning Phase. We provide the sample in the Design Phase.

Will I have a chance to approve everything before being released? Absolutely. You will have an opportunity to go through the final version with a fine tooth comb and will be advised on the best option in terms of launching or sending to the printer.

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Corporate Atlanta: (678) 367-6493 | New York: (212) 444-1684 | Los Angeles: (310) 598-2147 | International: 011-012124441684


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