Custom Web Design Pricing
Custom Web Design (CWD) is a service that entails the design
and development of your online presence. The
design process is very extensive and can take any where
between 2-12 weeks or more to complete.
With such a wide range
of websites, it is difficult to provide a price chart;
instead we
provide estimates on a case-by-case basis.
How is site design typically priced?
Freelance designers typically price websites based on the
number of pages, whereas larger companies and developers base
their prices on number of hours.
The problem with the first method lies in the fact that not
every web page is created equally. Some pages are created
dynamically (such as pages generated in forums and shopping
carts) while others contain only static text and images. Furthermore,
some static pages may contain embedded content such as a Flash
movie or banner whereas others may only contain a couple of
paragraphs.
The problem with billing per hour lies in budgeting. Typically
one can only estimate how many hours it will take to produce
a finished product. Web design can be full of snags and any
one of them can pop up during the
design process. This method may not shelter you from certain
budget constraints or expectations and could turn out to be
a real headache.
So how does toneee.com bill for CWD?
Our pricing structure is based on a balance between the number
of static pages and estimated number of programming hours.
This balance gives a clear cut estimate and allows you to
clearly budget what's necessary to start and finish the project.
We typically require 50% of the total amount (non-refundable),
and the remaining balance upon completion. We also offer special
payment arrangments1 to small
businesses and individuals on a case by case basis.
Discounts & Specials
We understand the budget constraints of businesses no matter
what size. For this reason, we occasionally offer specials
for targeted audiences. These limited time offers are great
ways to save bundles of money.
Existing customers are most qualified for service discounts,
especially for referring business. Our strong referral incentives
reward individuals and businesses if they are directly involved
with the referral's choice to use us as a solution!
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What are the factors I should consider when
budgeting for a website:
- Do I have a brochure or other information available for
the web designer? (This information is helpful as it contains
standard company information and service offerings. Providing
it in an electronic medium such as a Microsoft Word document
or rich text file (RTF) is preferred and saves us time,
which in turn saves you money.)
- Will I need a shopping cart system? If so, do I have full
descriptions, shipping information (e.g. weight, minimum
quantities, etc.), and images of each product or service?
- Is there a particular deadline that I wish to meet such
as the launch of a marketing campaign?
- Will my site need a site search to find information, aside
from the search provided with most shopping cart packages?
- Will my site require streaming content such as QuickTime,
RealPlayer, Windows Media Player, or Macromedia Flash™
movies or music? If so, will I provide them in a finished
format for use online, or will I require editing and conversion?
- Will I need professional photography?
- Will my primary target markets find me through a search
engine (e.g. Google,
Yahoo,
MSN, etc.)
or other web medium, or will I use offline marketing efforts?
- Do I require special programming or has my type of site
been done before (to some degree)?
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